Almost nobody finds Lumipaw by browsing. They find it through a friend.
Pet loss isn't something people go shopping for β it happens to them, suddenly. What reaches people at that moment isn't an ad. It's someone who already went through it, saying "here, this helped me." This page is that moment, made easy.
A restored portrait and memorial card, delivered gently to their inbox β from you, not from an ad.
Your personal light code
Share this with someone who has lost a pet. It's free for them β always. If they ever choose something physical later, you both get a small thank-you.
Why we built it this way
Pet memorial keepsakes are almost never a repeat purchase β you don't buy another one for the same companion. So the thing that actually grows a little studio like ours isn't a customer coming back. It's one person, once, deciding to pass something gentle along to someone else who needed it. That's the only kind of "marketing" that has ever felt right to us.